ISP’s Selling your surfing habits to advertisers
Wednesday, March 19th, 2008|
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This is an important case and turning point in web privacy.
A company called ‘Phorm’ are in tests to introduce personalised advertising online based on the information your ISP sells to them about your surfing habits:
The Open Rights Group has raised concerns over potential privacy violations caused by the Phorm advertising system.
The monitoring system analyses users’ surfing habits and is proving increasingly popular with ISPs looking to more accurately target subscribers with advertising.
Talk Talk, Virgin and BT are all currently working with Phorm on a pilot basis. (more…)